The deal will see Terminus Capital Partners expand into actionable insights and Voxco was acquired from Pivoton Capital LP.
Voxco is an actionable insights platform that helps brands take data-driven decisions.

Sumit Aneja, chief executive at Voxco, said: ”We are excited to partner with Terminus Capital Partners, a firm that shares our vision of making Voxco the market leader in actionable insights and in the process creating tremendous value for our customers, employees and shareholders.

“TCP’s industry expertise, sourcing engine and operations playbook will help us continue to innovate and enhance the exceptional value we provide to our customers.”

Alex Western, managing director at Terminus Capital Partners, added: “Research and actionable insights software is a $50bn market growing in double digits.

“Voxco is uniquely positioned within the market because of its longstanding leadership in the market research vertical, because of its omnichannel product portfolio powered by a purpose-built machine learning platform, and because of its relentless focus on value-for-customers.”