Voxco launches research tool with Zamplia
‘Voxco Audience’ will allow users to access consumer and business-to-business (B2B) samples on demand from a pool of more than 10 million consumers and professionals.
The tool will also allow researchers to access a marketplace of panel providers such as Lucid, Cint, Dynata and Disqo.
Sumit Aneja, chief executive at Voxco, said: “With Voxco Audience, researchers will be able to access a wide pool of opinions, field an online sample study quickly and efficiently, and reduce sample costs and time spent managing their projects.”
Steve Male, vice-president of innovation at Zamplia, said: “We’re excited to partner with Voxco to give market research professionals more confidence in the sample they receive.”
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