The Actify platform will be a key element in strengthening Voxco’s experience management offering. With Actify’s artificial intelligence and machine learning capabilities, companies will be able to “enhance revenue by driving loyalty and maximising customer lifetime value”, according to the Toronto-based company.

Funding for the acquisition comes from Pivoton Capital, a syndicate of Canadian and US private equity investors. Actify Data Labs is owned by True North, an Indian private equity firm based in Mumbai.

With digital adoption on the rise, rapidly changing customer preferences and data fragmentation are emerging as major challenges for businesses. To tackle these, Voxco’s new offering will enable companies to collate data from a range of different sources.

“The board of directors and I are extremely excited to embark on this next phase of growth”, commented Voxco CEO Sumit Aneja. “Our mission is to transform the actionable insights industry and remove the technological barriers for professionals to enable a seamless research technology experience. 

“Combining forces with Actify will create a perfect mix of capabilities to fuel the future of experiences for companies. This will enhance our experience management offering globally.”

Hindol Basu, CEO of Actify Data Labs, added: “AI is revolutionising the experience management landscape. Data is the heart of AI and the fuel to drive new-age omnichannel experience management platforms. We are thrilled to be part of a global leader like Voxco where our technology will play an integral role in reimagining the research technology, survey and experience management platform of the future.”