The partnership will allow both companies to develop their CX methodology and technology through Forsta’s CX platform.

Forsta was formed earlier this year from the merger of Confirmit and FocusVision, with both companies having had a working relationship with Watermelon for more than a decade.

Mark Squires (pictured), chief executive of Watermelon, said: “Having enjoyed a successful relationship with Confirmit and FocusVision for over 10 years, I’m really excited about our future with Forsta.

“This partnership will be pivotal in enabling our clients to better understand customer experiences and to benchmark performance in greater detail, providing a clearer picture of what matters most and where to focus to drive their businesses forward.”

Giles Whiting, chief operating officer and managing director, voice of customer and voice of employee, at Forsta, said: “Working in partnership with Watermelon means that we are now able to provide the most powerful and advanced CX consulting and methodology solutions.

“Our new partnership with Watermelon adds a further dimension to our purpose.”