Based in New York, Sodhi (pictured) will take up his new role in August and will join Wavemaker’s consultancy team, reporting to global consultancy lead Anna Hickey.

Before taking up his new role, Sodhi was chief strategy officer at Wavemaker India, and has prior experience at Ogilvy, Lintas Media Group and Mindshare.

Hickey said: “Premjeet brings an incredible combination of deep analytics skill with extensive experience in brand and comms strategy, making him an invaluable consultant for clients on their measurement strategies and the right means of determining the effectiveness of complex growth drivers across the consumer experience ecosystem.

“This appointment is a story of internal talent mobility and a great example of how we are building up our exceptional specialist leadership within the global consultancy, with measurement and analytics being one of our seven connected practices within Wavemaker’s global consultancy.”