YouTube introduces new analytics capabilities
The YouTube Insight tool has been replaced today with the more advanced YouTube Analytics, which remains free to use.
It provides a quick overview of audience information, as well as more detailed information on audiences, including whether viewers are stopping videos before reaching the end.
“One of the great joys of a global platform is finding out that people from afar can relate, connect and appreciate your videos,” said YouTube product manager Ted Hamilton in a blog post.
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