Zooplus taps Emnos for e-commerce customer analysis
Emnos will analyse the transactions and interactions that take place on Zooplus’s websites, of which there are 16 country-specific variants.
Gareth Locke, head of marketing at Zooplus, said: “We will use these findings to, among other things, optimise our product range. The results of the customer segmentation will serve as a valuable decision-making tool for our own brand development and the listing or delisting of products.”
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