Keller has advised Comscore’s leadership team since September 2024 on positioning, creative strategy and go-to-market efforts and was previously global head of product marketing at Quantcast.

Prior to Quantcast, Keller was head of market intelligence and global product strategy at Samsung Ads and has also had experience at companies including Discovery Communications and Turner Broadcasting.

Jon Carpenter, chief executive officer at Comscore, said: “I’m thrilled to welcome Jackelyn to the executive team.

“Her background in operations, product and revenue strategy, paired with her exceptional talent for positioning and creating accessible branding, exemplifies our unwavering commitment to empowering our clients in this rapidly evolving media landscape.”