The tool, called Mindpath, will allow users access to a customisable behavioural AI research assistant that can help them to streamline workflows and deliver behavioural insights.

Will Leach, founder and behavioural science expert at Mindstate Group, said: “Mindpath is focused on AI’s need to shift into the client-services world.

“By equipping professionals with their very own custom AI research assistant, we’re not only deepening their understanding of consumer behaviour – we’re empowering teams to become strategic thought leaders and their companies’ unquestionable voice-of-the-consumer.”