Barton (pictured) previously spent six years at Australian research agency Forethought, where he was associate principal consultant focusing on brand strategy, customer experience, pricing optimisation and go-to-market strategy.

At Opinium, Barton will focus on brand, communications and strategy research across a range of sectors.

Emily Dickinson, head of Opinium Amsterdam, said: “After a strong year of growth, Opinium is thrilled to be attracting the most ambitious new talent to support its existing and future clients.

“I’m delighted Matt has chosen to join our agency, and I know our clients and colleagues across the globe will feel the same.”