Khadar (pictured) previously spent four years as a freelance researcher and writer, and had a prior role as co-founder and lead qualitative researcher for cultural insights, trends and qualitative research agency Copa.

In addition, Khadar spent six years at 2CV and in 2013 was awarded the Market Research Society’s President’s Medal in collaboration with Girl Hub Rwanda.

Emily Dickinson, head of Opinium Amsterdam, said: “I’m delighted to welcome Jamal to Opinium; he is an outstanding qualitative researcher and his genuine passion for conducting research that makes a tangible difference to people we work with aligns perfectly with our values.”

Khadar added: “I am really excited to join Opinium. I have been impressed by its people and culture focus and the exciting and collaborative work it is doing with clients across Europe.

“I am energised to contribute to the next wave of innovation and continued qualitative growth in the agency, in 2024 and beyond.”