Wezel (pictured) has worked in the market research industry for 14 years, including in a previous role as business development director at Bilendi.

In his new role, Wezel will be tasked with introducing new tools and improving data quality across central Europe.

Stephen Hughes, managing director Emea at PureSpectrum, said: “Sebastian’s many years of experience in online market research, plus his impressive network and personal drive, make him the perfect person to drive growth and support customers in Germany and surrounding countries.”